Baseline studyAssessment of the present situation in order to measure changes in that environment over time.


Comparing results with similar tourism businesses or assessing the business against an industry average.


Is an ecologically and geographically defined area that is smaller than an ecozone, but larger than an ecoregion and an ecosystem.

Block booking

 Hotel rooms held without deposit for regular group travel.


Term used to refer to a completed sale by a destination, convention centre, facility, hotel or supplier (that is, convention, meeting, trade show or group business booking).